For those of you unfamiliar with the brand, 2XU specializes in tri, cycle, run, fitness and compression gear. The brand is a favourite amongst NBA players – 29 out of the 30 NBA teams wear their compression!
Take a virtual tour of the store below. It is incredibly bright, well merchandised, organized, the staff are friendly and most importantly, the staff stand behind the product 100%. They are so incredibly proud to be opening this store.
We wanted to highlight the next generation in 2XU Compression technology – MCS (Muscle Containment Stamping) for targeted compression. MCS is a revolutionary fabric support system traced over key muscle, tendon and fascia groups to focus greater compression power to wrap precise areas and reduce muscle oscillation and damage. See below for the signature product.
Last but not least, the magnetic wall. According to the marketing manager at 2XU, “the whole idea is to enhance the consumer experience as they walk into our store, which includes getting them to engage with us as a brand at some level; the magnetic wall at the back of the store is one such way to do so. Matt Duchene is a 2XU sponsored athlete and a professional hockey player + Olympic Gold medalist. The wall has a quote saying ‘What are you?’. The goal is to get customers to interact and put in various adjectives on the wall..re-arrange the letters to form words like ‘motivated’, focused, team player etc.”
For me, this was one of the highlights of the store. I am very excited to visit again, take a picture with Matt Duchene while being creative with letters and words, and shop some incredible fashion and technology.
Be sure to visit the new 2XU store in Vaughan Mills – they’ve got some amazing deals running for their grand opening!