American jeweller Alex and Ani enters Canada this month with two confirmed freestanding locations. The company says that more will follow as it evaluates the Canadian market.
Founded in Rhode Island in 2004, the brand is known for its “eco-conscious, positive energy products that adorn the body, enlighten the mind and empower the spirit”, according to its website. Designer Carolyn Rafaelian founded the company, and the brand’s name comes from a combination of the first names of Ms. Rafaelian’s two daughters. Designs include bangles, bracelets, necklaces, earrings, and rings. Remarkably, bracelets feature a patented sliding mechanism that replaces the traditional clasp, making each bracelet ‘one-size-fits-all’. All Alex and Ani products are made in the United States.