It seems like women simply cannot win nowadays: We’re too skinny or we’re too fat. We’re dressing too promiscuously or we’re dressing like prudes. We should wear more make-up or we don’t wear enough. The messages that media sends to women is so construed that we really don’t know what they want from us, and we often forget that what they want, really doesn’t matter at all. The only standards we need to live up to are the ones we set for ourselves.

Hailed comedian Amy Schumer recently tackled these mixed messages on beauty with a hilarious music video titled, “Girl, You Don’t Need Makeup.” The video features a One Direction look-a-like group praising Schumer for her natural beauty and telling her that that “[she] don’t need no lipstick, [she] don’t need no blush, ’cause [she’s] got that inner natural glow.” Schumer then proceeds to throw out all her makeup and wash her face, only to be told, ‘You’re perfect when you wake up, just don’t go outside like that, okay? Just a little makeup, some natural looking makeup.’

The video, which you can watch above, has since blown up on social media and tons of users have begun sharing photos of themselves sans makeup with the hashtag #girlyoudontneedmakeup:

And Schumer’s response to the mini Twitter revolution was perfect:

So just remember: girl, you don’t need makeup!

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