North Vancouver-based outdoor clothing and sporting goods company Arc’teryx will launch a concept store in downtown Vancouver this spring, with a particular focus on the consumer experience. It’s the sixth store for the brand in Canada, as Arc’teryx expands its retail operations both domestically as well as globally….
In mid-May of this year, Arc’teryx will open a new store location at 813 Burrard Street in downtown Vancouver, in a retail space formerly occupied by fashion retailer Le Chateau. Arc’teryx will span about 4,020 square feet, according to the company’s Marketing Manager Stephanie Jamieson. It will be the first location for the brand to be particularly ‘community focused’, with a space where shoppers can meet, socialize and experience the product. The store will therefore be “less transactional” and more experiential, according to Ms. Jamieson. Features such as a ‘warranty and repair bar’, for example, will allow customers to further engage and deal with any potential product issues…