In the late 90s and early 2000s, French Connection took the retail world by storm with their ‘fcuk’ campaign. The anagram of everyone’s favourite four letter swear word caught the attention of many, and soon zip-up sweatshirts emblazoned with ‘fcuk’ and t-shirts with slogans such as ‘too busy to fcuk’, ‘fcuk fashion’, and ‘hot as fcuk’ could be seen worn by people around the globe.
Today, the UK-based clothing line still sells ‘fcuk’ branded clothing, but the momentum is gone. French Connection has been quietly closing Canadian locations over the past couple of years. Our guess is that like many retailers who have gone bankrupt or have had to close locations in Canada, French Connection has been unable to compete with fast fashion retailers like H&M and Zara. Their Bloor Street location closed in 2013, followed by the Eaton Centre in 2014, Yorkdale Mall and then their Queen Street location which recently closed this summer.
There are still 2 locations open in Canada, one of them located in Toronto and the other in Montreal. While French Connection stores are slowly disappearing, they are still offering goods to consumers through department stores and online, where deep discounts and an outlet can be found.
How do you feel about French Connection stores slowly disappearing?
Editor’s Note: This article was originally posted in July 2015 and has been updated to reflect new details.