The new retail space will sit at over 5,200 square feet on the second floor of CF Eaton Centre, and according to mall blueprints and our friends at Retail-Insider.com, the old Wilfred location will be replaced by a Babaton store, the retailer’s first. There is no word on the Babaton opening date yet.
Inside the new Wilfred Boutique, visitors can expect marble accents, gold leaf signage, vintage furniture and plants throughout, bringing the feminine, eclectic, and effortless Wilfred Woman to life.
Get a first look at the newly relocated and expanded Wilfred Boutique below.
The new addition follows hot on the heels of Aritzia’s Yorkdale Shopping Centre relaunch. Earlier this year, the store became North America’s second largest Aritzia location, spanning 10,400 square feet.