Popular Vancouver-based women’s fashion retailer Aritzia will spin off another one of its private label brands into its own retail concept. This will be the company’s third in-house label to see its own freestanding stores.

In the fall of 2016, Aritzia brand Babaton will open a freestanding location at CF Toronto Eaton Centre┬áin downtown Toronto. The 1,780 square foot Babaton store will replace the mall’s existing Wilfred location, which will move downstairs into a new 5,150 square foot space. Babaton will be strategically located between retailers Hugo Boss andReiss on the third level of the mall. That level is considered to be very desirable…

To Read More About Aritzia’s New Concept Store Head Over to Our Contributors @Retail-Insider

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