Tehran, Iran-based Azadi Jewellery is expanding its retail operations into North America, and has chosen Canada as its initial entry point. The upscale jewellery retailer’s first location will open in late 2016 at CF Shops at Don Mills in Toronto.

The Azadi family has been in the jewellery business for over 100 years, and operates 25 store locations across the Middle East. Ali Azadi explains that Azadi Jewellery designs are trendsetting and are sourced from quality Italian manufacturing partners. They offer high grade gold, in 10, 14, 18 and 22 carat yellow/white/rose gold designs. The company recently did a market study and found that after much consolidation, the North American jewellery market is rebounding and gold is making a comeback. The company’s products are of the highest level of quality and craftsmanship yet can cater to all customer tastes.  With price points starting from $100, they can be competitive because of Azadi Jewellery’s strong and long established supplier relationships.

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