Aritzia is on a roll.
Babaton is located in the old Wilfred location on the third floor, situated between Hugo Boss and Reiss, and sits at 1,777 square feet. Decor in the store is very minimalistic, reflecting the Babaton customer.
Take a peek inside the store below.
Babaton is the latest Aritzia brand to launch its own store. In-house labels TNA and Wilfred already operate freestanding locations in British Columbia, Alberta, and Ontario.