Last night saw the opening party event for the Jordan Brand store in Toronto. Jordan fans have been waiting for this moment as the cross between NBA All – Star Weekend, The re-release of coveted Jordans and celebrities appearance makes the Jordan Brand store one of the hottest attractions in the city this weekend.

The store is a beautiful 15,000 square feet that features the 306 Underground which is a specialized VIP lounge area that offers personal shopping, early product reservation and Nike ID customization zone and a barber.

What’s truly awesome about Jordan Brand and Nike is the die hard culture that follows the brand. Some of Toronto’s best creatives are Nike loyalists and they proved it this week with stunning photos and a love for the brand.

Check out the best photos from the Jordan Brand Store, and make sure you head into the store this weekend. It’s open 24hrs a day all weekend long.



A photo posted by @ori.ginals on

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A photo posted by @soteeoh on

A photo posted by @ori.ginals on

S/O the ???? #NBAAllStarTO #WeAreJordan #jordanpopupshop

A photo posted by Shawbros™ | ???? (@blksevn) on

Featured Image: @soteeoh