Who run the world? Girls… but more specifically, Beyonce! After coming out of the blue with her visual album last winter, going on a worldwide tour with her hubby Hov and making On The Run an HBO special, we didn’t think Queen Bey could do anything else to surprise us… We were totally wrong. Earlier this week, WWD announced that the 33 year-old singer has joined forces with London-based Topshop to collaborate on an athletic streetwear brand and it’s not just gonna be a one time shot. Beyonce and Topshop have formed a 50-50 joint venture company under the name of Parkwood Topshop Athletic Ltd. “This not a collaboration,” Topshop owner Sir Phillip Green told WWD, “this is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office.” We could be getting our bootylicious bodies into gear as early as fall 2015.
Activewear is currently one of the biggest selling sectors in retail and Topshop has been looking for an in for a while. Beyonce will be working with a Topshop team to “create and produce a technical and fashion-led collection” and will “participate in all aspects of the partnership.” With Topshop’s edge and Beyonce’s message of female empowerment, sexuality and stand-out style, the collaboration seems like the perfect melding. Though some logistics still need to be put in place – like the official name for the collection – we do know that the line will include clothing, footwear and accessories across dance, fitness and sports categories, and will be carried “hopefully” as a shop within shop at Topshop stores, online at topshop.com and to other retailers.
We have high expectations for the collection and imagine it might have a similar feel to the Alexander Wang x HM collection! Hopefully Bey is able to make a comeback after her last fashion company House of Dereon, a hip-hop inspired clothing line formed with her mother Tina Knowles, flopped two years ago. We’ll have to wait and see, but cross your fingers all goes well because there are rumours of Beyonce-Topshop workout videos too!