In case you haven’t heard, October is breast cancer awareness month and tons of companies are coming up with fun ways to spread awareness. One company in particular is Nestlé and they’ve turned our natural human attraction (or perviness) into an approachable and fun way to encourage women to check themselves out for breast cancer. The campaign, called #CheckYourSelfie, follows a young woman around town while wearing the Nestlé FITNESS bra cam and catches men, women and even babies checking her girls out! The number of people who check out your breasts everyday might surprise you. You can get a behind the scenes look at how the actress and director felt after taking part of Nestlé’s Pink Ribbon initiative below. Donate to the National Breast Cancer Awareness Fund here.