Losing your luggage after a flight is a fear many and hope to avoid while traveling. Almost never has lost luggage resulted in something good, but that wasn’t the case for Swedish travelers Alexander Palmgren and Henrik Lindahl. After losing their luggage after a flight to the United States, the duo was shocked by the limited selection of high-quality, slim-fitting replacements for their favorite undergarments, a task that should be as simple as picking up the morning bread.

Thus, the pair created a line of high-quality, remarkably comfortable tees, boxers, and socks – naming it Bread & Boxers and packing them in simple baguette wraps. The line was originally only sold in boutique hotel rooms, alongside mini fridges and coffee, but quickly gained popularity and are now found in stores across the world!

Check out Bread & Boxers’ latest campaign with Henrik Lundqvist:


If you like what you see, you can shop some of Bread & Boxers most popular styles in our Father’s Day Sale for up to 60% off! Get full details about our Father’s Day Online Pop-Up Sale here.

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