Despite ongoing reports that the softening Canadian economy and strong growth of e-commerce are negatively impacting Canadian brick and mortar retailing, the country’s top malls continue to experience increasing productivity. This article precludes our annual study of Canada’s top 20 most productive shopping centres, to be released early next year.
Canada’s top mall landlords are investing heavily in their properties and in some instances, are spending hundreds of millions of dollars to attract shoppers. This is evident coast-to-coast as landlords such as Oxford Properties, Cadillac Fairview, Ivanhoé Cambridge and others invest to maximize returns on their already highly productive retail spaces. Malls are also investing heavily in marketing and promotion, which includes marketing campaigns ranging from pop-up shops on streetcars to Fashion Santa at Yorkdale Shopping Centre.
Image Source: Rendering: Oxford Properties