Clearly Contacts to be Rebranded as “Clearly”
Once Canadian, Clearly Contacts has recently changed their name to “Clearly” as part of a new direction and a re-branding of the company. Almost a year after the brand was acquired by French based company Essilor, Clearly looks to expand on what was Clearly Contacts and reach new heights as a global eyewear e-commerce leader.
“We are now the largest online eyewear retailer in the world and in a lot of ways, we simply outgrew our name. Our new service offering, expanded product selection and online technology have evolved and we no longer felt our customers would understand the extent of our new offering without a rebrand,” said Roy Hessel, CEO of Clearly. “The name Clearly aligns with our overall mission to help people see clearly, fight poor vision and ambition to make vision care accessible to one billion pairs of eyes by 2030.”
Clearly, has focused extensively on improving their customer service and now offers a world-class customer experience. With the rebrand, customers will notice a wider selection oflense and frame options. To add to the newofferince, Clearly has
launched a style service where by appointment, vision ambassadors will make frame and lens recommendations based on a customer’s prescription, photo, style preference, and sizing.
“As we launch new programs and products, we want to ensure we’re educating our customers on all of our new offerings,” said Hessel. “To complement our customers’ own eyecare health provider, we have on staff opticians on our vision care team as a resource to educate on new lenses and contact lens care.”
For more information please visit www.Clearly.ca