If you’ve ever driven on the 401, you’ve seen the anticipated 145,000 square-foot expansion that is currently under construction. People are so excited for the new stores to open, and it looks like the hype is getting even bigger. None other than mega super model Coco Rocha has been signed to be the face of Yorkdale’s November launch. Pretty easy choice for Yorkdale, go after arguably the biggest Canadian super model and align them with your Canadian brand.

Source: Blogto