Arguably the most iconic sneaker of all the time -the Converse Chuck Taylor All-Star has been word and adorned by everyone from athletes, to rockers, to rebels and non-conformists world-wide.

Recently, Converse – the century-old American footwear brand is trying to claim some of it’s iconic heritage back. The historic brand is claiming that some of the core elements of its widely recognizable Chuck Taylor sneaker ( black tripes and a rubber toe) are being used unlawfully by brands like Walmart, Kmart and Skechers just to name a few.  In an effort to stake a mark on what is Converse’ intellectual design property, the brand is taking 31 companies to court – accusing them of trademark infringement in 22 separate lawsuits filed yesterday in Brooklyn, USA.

 

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From Left, the Converse shoe and ones made by Bobs and Fila. Credit Earl Wilson/The New York Times

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From the back, the Converse shoe and ones made by Bobs and Fila. Credit Earl Wilson/The New York Times

 

Although Converse is owned by Nike, and technically doesn’t need the money, the main goal of the lawsuit is to get impostors off the shelves of these infringing stores.

“The goal really is to stop this action,” said Jim Calhoun, the Converse chief executive. “I think we’re quite fortunate here to be in the possession of what we would consider to be an American icon.”

Source: The New York Times