It seems rappers these days love using the stage to to hype up or their upcoming consumer products projects. A month ago Kanye preached at length to his New York fans as why he was leaving Nike and heading over to Adidas. On sneaker blogs and forums there were far off rumours that hometown hero Drake would be next to work with Nike. Yesterday he let his Portland fans and the world know that he’s the rapper-du-choix in Nike town. “Today also happens to be one of the best days of my life” Drake told the crowd. “So today, I came to Portland and officially became inducted into the Team Jordan family.”

Drizzy leaked the first look at his OVO Jordan collaboration on Instagram through his @Champagnepapi Twitter account. It’s obvious, but I’m calling a Raptors colourway in the very near future


Source: Racked


Scroll Up