The brand known for getting rich off women looking great in yoga gear is now going after the dudes. Yesterday at a presentation in Chicago- current CEO Christine Day said Lululemon will begin opening standalone men’s stores by 2016.
While the brand has done alright with men, Lululemon has realized a solid truth. Men don’t often buy brands that are strongly labeled as a women’s brand. By branding the stores as mancentric they are hoping guys will shed the belief that Lulu is for girls.
The only issue about having separate stores is now you might actually end up buying a similar outfit that your girlfriend bought without knowing it. Don’t worry bro, you bought it at men’s store so it’s all good, right?
source: Financial Post