Looks like eBay is ramping up its fashion presence again. A few days ago, TechCrunch announced that eBay had acquired PhiSix, a company that specializes in developing 3-D visualization and simulation technologies for clothing. By powering a virtual fitting room the company will allow consumers to virtually try clothes on by inputing your body measurements. The company creates 3D models of the clothes from a variety of sources such as pattern files & photos. 3D Virtual Try-On Technology is nothing new with companies such as Metail & FaceCake initiating similar models with U.K retailer Tesco and select Bloomingdales respectively. PhiSix differs however by allowing consumers to see the clothes in different scenarios such as walking down the street or swinging a golf club instead of just in a dressing room. eBay is also planning to integrate the technology across a variety of its platforms such as marketplace, mobile apps & select third party retailers making it as easy as possible for customers to make a purchase. Would you be more inclined to purchase clothing off of eBay if they implemented 3D Virtual Try-On technology? Let us know in the comment section below.


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