Montreal-based omni-channel men’s apparel brand Frank & Oak has announced that it has modified its name and logo, launched a new app with same day delivery, and has launched a new store concept that will be rolled-out nationwide.

Frank & Oak is dropping the “&” in its name, replacing it with “+” for the new name ‘Frank + Oak’. The logo has been amended to reflect this and as well, the words ‘Frank’ and ‘Oak’ are staggered to represent a “step up” — highlighting the brand’s support for people who dare to take creative and entrepreneurial risks, according to a company press release.

To Read More About Frank & Oak’s Rebranding Head Over to Our Friends @Retail-Insider