Kansas City-based gift company Hallmark is celebrating 100 years of operations, and it’s looking to the future with new initiatives. Not only will the company be opening new stores, it is launching a new strategy with a goal to expand its operations.

Hallmark was founded in Kansas City in 1910 by Joyce Hall and in the 1930’s, formed a partnership with Canadian retailer William E. Coutts (founded in 1916). Hallmark bought out the entire Canadian division in 1958. Family-held Hallmark now has about $3.7 billion in annual revenue and owns eight related businesses, including Crayola LLC.

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