HBC unveils a new look for team Canada Sochi 2014
A couple days ago in Toronto, iconic Canadian retailer Hudson’s Bay unveiled the Canadian Olympic and Paralympic Team Collection that will be worn by our athletes at the upcoming Sochi 2014 Olympic & Paralympic Winter Games.
The collection is inspired by the core spirit of Canada, and can be found at all Hudson’s Bay locations across the country and online at thebay.com.
From the official press release:
“We’re so proud to continue to be a part of the Olympic Games and are thrilled to be the Official Outfitter of the Canadian Olympic and Paralympic Teams,” says Bonnie Brooks, President, Hudson’s Bay Company. “As a Premier National Partner of the Canadian Olympic Committee and Canadian Paralympic Committee, we support our athletes in many ways and we are excited to witness what they will accomplish at the Sochi 2014 Olympic Winter Games. We at Hudson’s Bay are fiercely proud to be Canadian and are passionate about bringing the Olympic spirit to Canadians through our clothing and we can’t wait to cheer on our athletes, knowing that we CAN own the podium.”
The Olympic and Paralympic Collection embodies the quintessential Canadian character. It captures a contemporary and modern fashion feel and highlights the essence of Canada’s strong and distinguishing personality, which has permeated the globe. A new and refreshed take on the Canadian Olympic uniform, the Collection exudes elegance and boldness that will take the world by storm on the international stage. Key elements woven throughout the collection include:
- · Colour-blocking – A key trend for 2013 and forecast for 2014, the collection is made up of Canada’s iconic colours: Maple Leaf Red, Northern White and Winter Night Black. Structured in a way that is athletic, chic and fashionable, the entire Collection represents a classic sport aesthetic.
- · The Leaf and Crest – Two strong Canadian symbols. The Maple Leaf is used in unique and prominent ways throughout the Collection, giving new life to the iconic Canadian symbol. The 2014 Team Crest represents sportsmanship, competition, athleticism and national pride, and is a symbol of strength for all athletes.
- · Canada’s Animals – A nod to the traditional, the Collection focuses on three instantly recognizable Canadian animals: the beaver, the loon and the polar bear. The diversity of the animals represents the diversity of the Canadian identity.
We’re excited about this collection, let us know if you’re feeling it!
Source: HBC public Relations