We’ve all been tempted at one point or another by one of H&M’s recently celebrity designer collaboration. Whether you were clamouring for the Maison Martin Margiela collaboration, or desperately needed to get your hands on the Versace edition- the collaborations caught your attention.
With this in mind we were surprised to see the Swedish mega retailer move away from collaborative work and open up it’s archives to piece together a new collection. Inspired by Mauritz Widfross’ (one of the founders) days as a Swedish outdoors clothier, this collection brings us back to H&M’s early days. The collection features a plethora of of heritage staples, from outerwear, to jeans to outdoor-ready accessories.
Look for the collection at select H&M retailers starting September 19th, or you can find it on the webstore on the same date.