Earlier this year, we reported that H&M‘s Canadian Flagship at the Toronto Eaton Centre would be getting a major upgrade, making it one of the largest H&M stores in the world. The H&M expansion space officially opened in August with a brand new look and concepts like H&M sport, H&M+, and H&M man.

Today, H&M announced the launch of their latest addition, their beauty department. The department will house a range of over 700 beauty products, including a full collection of makeup, haircare, body care and beauty tools. Shoppers will have the opportunity to discover H&M’s brand new premium beauty and conscious Ecocert-approved lines, which will evolve with the seasons, producing new looks, ideas and colours for each one.

If you love free swag, help H&M celebrate the launch of their new beauty department by testing out the H&M Social Beauty Bar (located on the second level of the mall near Queen Street)! Between Thursday, September 17, 2015, and Sunday, September 20, 2015, H&M will be giving away free beauty gifts through their social media activated vending machine, as well as free touch-ups and tips from makeup artists!

Will you visit H&M’s beauty department?

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