As you may have heard, H&M Home is coming to Toronto. The H&M offshoot brand  will open next week on Thursday, February 25th  as part of H&M’s new Canadian Flagship at Yonge & Dundas.

The H&M Home shop will be housed  on the second floor of the H&M Flagship located in CF Eaton Centre. Torontonians and shoppers should be excited as this gives them another great option for affordable home furnishings.

H&M Home was originally launched in 2004 and is designed in Stockholm, Sweden.

We’re expecting that H&M will probably play on many of the trends we are currently seeing in home furnishings and will probably focus on a younger home accessories buyer.

We expect the collection to embrace geometric shapes and patterns, play on the trend of living greenery in houses (planters etc.) and will embrace a minimalist design aesthetic.

When it comes to the typical H&M shopper, in order for H&M home to be successful the items will have to be priced competively.  We expect most small accessories ot fall under $30 and pillow covers and bed accessories to be in the $15-$20 range.

We will be covering the opening of H&M Home so make sure to check back with us for updates.

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