While all the stars flooded the red carpet at tonight’s 2015 Billboard Music Awards, three of entertainment’s biggest names were there revealing H&M’s latest project.

As the Creative Director of Balmain and the designer friend of choice for some of the biggest stars on the planet, Oliver Rousteing spread the gospel of his newest collaboration with H&M.  The Billboard Awards was the perfect opportunity for Mr. Rousteing to dish the news of the new collaboration as he strode down the red carpet with Kylie Jenner and Jourdan Dunn draped in Balmian.

Considering Balmain has been one of the hottest designer labels as of late, and Oliver is often seen with high profile celebs like Kanye West, Rihanna and Kim Kardashian, the collab for H&M is a no brainer.

For Balmain, it’s also a pretty solid move. Joining the likes of Alexander Wang, Isabel Marant, Maison Martin Margiela, Versace, Karl Lagerfeld and Comme Des Garcons – Balmain can now broaden it’s brand devotees by allowing access to their product at a lower price point.

We’ll be sure to update you when more news about the collaboration arises.



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