Holt Renfrew‘s first free-standing menswear store opens this fall in the heart of Toronto’s ‘Mink Mile’. Measuring 14,000 square feet, the 100 Bloor Street West location will feature distinctive branding, as well as luxury amenities. Holt Renfrew is upping its game to compete with neighbouring Harry Rosen, as well as new-to-market entrants Nordstrom and Saks Fifth Avenue, both opening in Toronto in 2016. 

From what we can see from the new store’s hoarding, Holt Renfrew’s ‘HR’ logo is contained within a square. This is different from the traditional logo, which comprises of a circle surrounding the HR logo. Holt Renfrew representatives won’t reveal if the company’s signature colour, magenta, will be incorporated in any way in the new men’s store branding. A Twitter account for the new store has been created, currently with… Read the rest of this amazing article through our friends @Retail-Insider