Upscale German fashion brand Hugo Boss has launched its first HUGO shop-in-shops at Hudson’s Bay. Seven HUGO shops will open at Hudson’s Bay this year, and more to follow in 2017, according to Lanita Layton, Managing Director for Hugo Boss’ Canadian operations.

Last week, separate men’s and women’s HUGO shop-in-shops opened within Hudson’s Bay’s Toronto Queen Street flagship. The HUGO Man boutique on The Bay’s fifth floor measures almost 1,800 square feet, and is a first in North America for HUGO Man. The shop is located in the centre of Hudson’s Bay’s renovated 100,000 square foot fifth floor men’s store, which opened in early 2015. HUGO Man features fashions that “flirt with 90’s street style and ultra-modern, sport-influenced menswear” according to Hugo Boss….

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Photo: Via Retail Insider