By Jennifer Pilkington for Retail-Insider.com 

MUJI Atrium opened in Toronto this Saturday with long line-ups for it’s country launch. The retailer faces the same challenges as any new retailer to Canada, and methodically selected a smart location, determined a strong product mix, and ensured good inventory levels.

The Atrium in downtown Toronto is directly across from the foot-traffic heavy Toronto Eaton Centre and Dundas Square. With a Dundas Street-facing entrance next to Forever 21, the retailer avoids high rent while benefiting from the block’s significant foot traffic.

Photo: RETAIL ASSEMBLY

Photo: RETAIL ASSEMBLY 

The store at 4400 square feet is half the size of MUJI’s Hollywood location, the largest North American offering. Launching downtown often means smaller spaces. In Japan, where the retailer has 385 stores, 7000 different products are offered, including widely popular grocery, snacks, confectionary and even prefab (ready made) houses for small city spaces.

Toronto launches without the houses and food, although the latter can be expected in Canada eventually.

Photo: RETAIL ASSEMBLY

Photo: RETAIL ASSEMBLY

Stationary opens the mall entrance at MUJI Atrium in Toronto. Photo: RETAIL ASSEMBLY

Stationary opens the mall entrance at MUJI Atrium in Toronto. Photo: RETAIL ASSEMBLY

Click here to see more photos from Inside MUJI’s 1st Canadian Store on Retail-Insider.com

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