If you’re anything like us, a trip to IKEA just isn’t complete without visiting the cafeteria. An article by Delish highlights just how popular IKEA’s food cafeteria actually is. Food is one of the fastest-growing elements of IKEA and in 2016 the company served over 650 million people and sold almost $2 Billion in food alone. Those are massive numbers, especially because the initial concept for food at IKEA was to just keep customers in the store for longer.
Because the food at IKEA is so popular, IKEA has been trying to come up with a way to make the food offering even more appealing. The mega-retailer has already tested out stand-alone pop-up restaurants in London, Paris, and Oslo with plans for more locations.
Don’t get too excited for a stand-alone cafe as IKEA has stated that they currently don’t have any plans, however, the Delish article quotes an IKEA representative who states:
“IKEA Food is continuously thinking of how to meet the growing interest in food among consumers and find ways to meet them where they are. While we have experimented with new ways of enjoying IKEA food – including through pick-up points and pop up restaurant events in London, Paris and Toronto…”