Launched in 2000 John Varvatos has quickly become a go to brand for men looking for luxury with a Rock n’ Roll edge. Initially focused on tailored clothing and sportswear, John Varvatos has evolved into a full-fledge lifestyle brand that includes: belts, bags, footwear, eyewear, skincare and fragrances. Men wearing John Varvatos can be foudn anywhere from the red carpet to your local dive bar. JV is for the man who appreciates luxury but like to appear that they might live on the edge.

John Varvatos is definitely SD- approved, and we can’t wait to get a closer look at the actual store. The store is now open at Yorkdale Shopping Centre