For years, Juicy Couture‘s Viva La Juicy has been my go-to summer scent. It’s fruity, girly and never fails to reel in compliments, so I think it’s safe to say that when it comes to fragrance, Juicy Couture knows their stuff! The Los Angeles-based brand will be launching a new bold and fearless signature scent called I Am Juicy Couture and to celebrate, they are opening a two-day fragrance pop-up shop on Toronto’s coolest street, Queen Street West.

On Friday, July 17 and Saturday, July 18, visit the Juicy Couture Pop-Up Shop at 501 Queen Street West for a pop-up experience like never before. The shop will feature a fragrance bar to test the new scent, complimentary “Juicy Girl” refreshments, a metallic tattoo station with complimentary temporary tattoos, a portrait studio area for all your selfie needs, and a live DJ!

Juicy Couture has teamed up with Look Good Feel Better, a Canadian charity dedicated to empowering women and helping them look and feel more like themselves during their battles with Cancer, and with a minimum donation of $50 (tax deductible), customers will receive a bottle of the new fragrance (retail value of $89) and the opportunity to have the fragrance engraved for free. Smell good and do good while you’re at it!

Will you visit the Juicy Couture Pop-Up Shop in Toronto?

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