Remember that one time Justin Bieber got booed off stage in New York? We do, we do! Last September, the Biebs and model Lara Stone stood in front of thousands of people in for the TV special called Fashion Rocks. The Stratford Native stripped down to his Calvins saying he just “doesn’t feel comfortable” unless he’s in his underwear. While we all giggled at the awkwardness, it looks like Justin Bieber has gotten the last laugh because even if we’re not Beliebers, Calvin Klein is.
— Calvin Klein (@CalvinKlein) January 7, 2015
Yesterday, Calvin Klein filled their Twitter feed with teasers from their Spring 2015 ad campaign featuring Justin Bieber and Lara Stone. The black and white photos were shot by Mert Alas and Marcus Piggott in New York City and feature key looks from the jeans and underwear spring collections. So how’d Bieber score the campaign? “I have been wearing Calvin Klein underwear for years in hopes of getting to model for the brand on day,” Bieber told WWD. “It’s always been a dream. Last spring, I posted a picture on Instagram in my underwear, using the #MyCalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there.” If only it were that easy for everyone to score major fashion campaigns!