It’s official, after a great 2015 the retro-inspired Calvin Klien underwear made famous in the late 80’s and early 90’s is back in a big way. Following the outrageous success of last year’s Calvin Klein’s advertising campaign that featured Justin Bieber and Kendall Jenner, Calvin Klein has gone all out for their new spring 2016 underwear campaign. Calvin Klein recruited some of the biggest names in entertainment (read some of the biggest social media followings) to launch the campaign. The new project features Justin Bieber, Kendrick Lamar, breakout sensation Fetty Wap, Kendall Jenner, Abbey Lee Kershaw, Joey Badass, and FKA twigs and focuses on what each celebrity does in their Calvin Klein’s.
The campaign was a monster success last year, and we expect it to be even bigger. With a combined reach of over 110 Million Instagram followers, Bieber, Lamar, Kershaw, Fetty Wap, Badass and FKA twigs will surely create massive awareness and success for the Calvin Klein underwear brand in 2016.
Check out the images from the campaign and watch the video below.