Karen Walker Shines A Light on Kenya for New Campaign
From helium balloons to toddlers and sun goddesses, you can always count on Karen Walker to surprise you with her ad campaigns. This Spring 14 season, the New Zealand designer – best known for her eyewear – has teamed up with the United Nations’ ITC Ethical Fashion Initiative, a group that aims to create work for micro-artisans based in the urban slums and disadvantaged rural areas of Kenya. The result is a series of playful screen-printed pouches that accompany any eyewear purchase from the collection. The craftspeople behind the pouches, a project called ‘Visable’, are also the people behind the glasses modelling Karen Walker’s ever-cool sunnies. “What I love about these portraits is that they take away the distance, both physical and emotional.” Walker told Style.com. The stars in the campaign below are all machinists, cutters, tailors, production managers and metal worker who have acquired their skills through the ITC Ethical Fashion Initiative. More elaborate pouches will also be available for purchase when the collection hits stores February 10th.
Read more about the Initiative and view the rest of the photos here.