2014 certainly was a huge year for the Jenner-Kardashians. Kim Kardashian was attacked during Paris Fashion Week, posed nude for GQ, scored her first Vogue cover with Kanye & North West and tried to #BreakTheInternet with her booty, while Kylie and Kendall Jenner hosted Canada’s MMVAs (remember these scandalous outfits?), Kendall walked in dozens of runway shows, stared in some major ad campaigns and was even named most popular model of the year by Tumblr! Now Kim is staring in her own campaign with hubby, Kanye West. On Monday morning Balmain‘s creative director, Olivier Rousteing, posted the above photo on Instagram and Kim K. followed with the same post shortly after. This isn’t the first time Balmain has tapped a major star either – Rihanna starred in Balmain’s Spring 2014 campaign.
The new ad campaign shows Kim Kardashian with her hair swept back and contoured cheekbones going in for a kiss with Kanye West. Balmain confirmed in a press release that the image is a part of their spring menswear campaign and was shot by Mario Sorrenti. The campaign, called ‘Army of Lovers’, will officially debut in March 2015. Of the couple, Rousteing said, “for this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”