Everybody’s favourite boxed Macaroni and Cheese and its neon-like powder is getting a change due to pressure from consumers.
Kraft Dinner is something that is near and dear to our hearts in Canada. Did you know that the average Canadian eats 3.5 boxes of KD a year? Now that’s brand power! To ensure the brand keeps on rolling, KD will be free on synthetic colours by the end of 2016.
The change will happen to Kraft Dinner Original, as other forms of KD are already dye free.
The questions everyone wants to know is will it look the same? A report from the National Post states that Kraft Dinner has announced that Original Kraft Dinner will have the same look, and will be coloured using things like paprika and turmeric.
Source: The National Post