Although in our hearts PUMA has never left, it seems the brand is making a triumphant comeback. We are predicting that 2016 will be the year that PUMA finally makes traction against the Adidas’ and Nike’s of the world.

While a focus on lifestyle footwear and apparel, and amazing collaborations with Stampd and other niche design houses Puma is pushing boundaries and making the brand cool again.

Part of their new cool vibe comes from strategic partnerships with popular brand ambassadors. Playing on the success of Rihanna, it seems PUMA is going after another social media superstar as reports from US Weekly are saying that Kylie Jenner is set to become the new face of the brand.

While the US Weekly rumours state that it’s not likely that Kylie will get anywhere near the same type of creative input that Rihanna was afforded, it looks like Kylie may be paid up to seven figures for the deal.

We will keep you posted as this story develops.

A photo posted by King Kylie (@kyliejenner) on

Source: US Weekly

Featured Image: @KylieJenner