H&M has never had an issue pulling in big names for their campaigns. We saw Beyonce in their summer 2013 campaign, Gisele Bundchen show off her vocals on a Blondie cover for their summer 2014 campaign and of course, who could forget David Beckham stripping to his skivvies for his bodywear line? For H&M’s holiday campaign, the swedish fast-fashion retailer called upon two major musical talents – Lady Gaga and Tony Bennett. The duo, who released the album Cheek to Cheek earlier this year, sing “It Don’t Mean A Thing (If it Ain’t Got That Swing)” for the campaign, but we’ll have to wait until November 25, 2014 for the extended version of the commercial to launch on hm.com. To be honest, we barely recognized Lady Gaga in the campaign! With an eccentric style that includes meat dresses, exaggerated accessories and couture gowns, it’s nice to see her toned down in a comfy, chunky H&M knit.

See H&M’s full holiday campaign below:


Lady Gaga and Tony Bennett star in H&M’s holiday campaign – do you dig it?

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Source: H&M