Surprise!! Target has just announced their latest designer collection, but we must warn you – it will leave you longing for warm temperatures and sandy beaches! “This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” Target’s senior vice president of apparel and accessories, Stacia Andersen said in a release. That’s why the brand decided to team up with Lilly Pulitzer. If you recognize the name, it might be because we’ve mentioned them a few times on the blog (ahem, remember their killer warehouse sale last year?) or more likely because the brand, known for their bold prints and resort-chic aesthetic – has been around since 1959 and even had the ever-stylish Jackie Kennedy swooning for their designs!
The Lilly Pulitzer for Target collection, which is a modern take on the American brand’s adventurous patterns and prints, will feature 15 original works of art created by Lilly Pulitzer artists exclusively for Target. The 250-piece collection (which is massive compared to past collections Target has done with designers such as Phillip Lim and Altuzzara) will be sold at all Target stores across North America beginning April 19, 2015 and includes apparel, accessories and shoes for women and girls, home accents, outdoor entertaining accessories, beach gear, travel essentials and more!