Cruelty free brand LUSH Cosmetics has launched a campaign in collaboration with the Association for the Protection of Fur-Bearing Animals (APFA) and the Montreal SPCA to #MakeFurHistory. We already know there are millions of dollars worth of high-fashion luxury items made from exotic skins confiscated each year by the US Fish and Wildlife Service, but what about fur? LUSH did their research and discovered that there are roughly 100 million animals killed in the name of fashion for fur jackets, the lining of hoods and accessories. In an attempt to change the purchasing habits and opinions of fur consumers, LUSH Cosmetics created the website – a website meant to attract consumers interested in buying fur. Once the shoppers got to the website, they were redirected to, which exposes the cruelty that goes on in the fur industry.

LUSH, APFA and Montreal SPCA have created a campaign and are asking consumers to be part of making fur history through the following actions:

  • Take the social pledge “I pledge to go Fur Free” and #MakeFurHistory
  • Surrender fur items at all LUSH stores throughout North America in exchange for a vegan product of the consumer’s choice. These fur articles will be donated to four wildlife rehabilitation centers who use the fur as bedding for orphaned or injured animals
  • Visit to take further action against the fur trade

The campaign runs in LUSH stores from November 1, 2014 – November 9, 2014.

Will you help #MakeFurHistory?

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