You might remember the frenzy that ensued when Alexander Wang surprised fans with free merchandise and it looks like Marc Jacobs is following a similar path. Instead of giving products away completely for free, Marc Jacobs’ fragrance division will be opening a pop-up shop that collects social media posts as currency during Fashion Week.

The pop-up shop, which is called Daisy Marc Jacobs Tweet shop, will be open from February 7th to 9th in New York. Shoppers will be able to score¬†Fragrances and Marc Jacobs accessories in exchange for tweets, Instagram and Facebook posts with the hashtag #MJDaisyChain. The shop is coordinated with the release of a new print Campaign for Jacobs’ fragrance, Daisy, and will include¬†a lounge, a Daisy photo booth, food, drinks and Wi-Fi. As an added bonus, the most creative posts will win Marc Jacobs accessories through-out the day!

It’s definitely a creative way to get people talking about your product and everyone loves free stuff! What do you think about this marketing tactic?

Source: Fashionista

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