An innovative new concept has launched in several Canadian shopping centres, and it’s driving traffic to malls by being an attraction to kids. Named Zazazoo, the plush animal ride rental company is looking to expand Canada-wide through franchising, after launching its first location near Ottawa in November of 2015.

Founded by Melanie Lafreniere, Zazazoo rents out large stuffed animals that can be ridden throughout enclosed shopping malls. She explained how the concept is already driving traffic to shopping centres as a new attraction.

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*All photos by Zazazoo.