In today’s e-commerce world, retailers live and die by their conversion rate. Because small changes to a conversion rate can result in massive changes to their bottom line, e-commerce managers are always searching for technologies that increase the number of sales per 100 visitors. After all, for a multi-million dollar retailer, an increase in conversion rate from 2% to just 2.2% is a very big deal.

While there are always e-commerce micro-trends that have seemingly all retailers jumping on board, there is one macro-trend that will always rule them all: Pricing. Read the rest via our friends @Retail-Insider


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