Today, our friends at Nike unveiled a new promotion campaign as part of their efforts in spreading the word about Nike basketball in the Greater China region. The ad stars with a simple premise, and basically the essence of all sports, you just have to grab the ball and make things happen! We’re loving this ad, it’s smart flashy and has the certain je-ne -sais-quoi that only Nike can pull off.
With China’s growing global importance and it’s seemingly unmatched new obsession with the game of basketball, it seems obvious for Nike to make a push into the China Market. What do you think of Nike’s new campaign?