Nordstrom to Roll Out an Experiential Store Without Inventory
Nordstrom has recently announced that it is trying something drastically different… Stores without inventory.
On Monday, Nordstrom revealed that the chain is planning on rolling out a new line of stores called Nordstrom Local.
The new stores are set to be designed on a much smaller scale, with the typical Nordstrom Local store measuring only about 3,000 square feet, compared to a typical store which is usually 140,000 square feet or larger.
What makes this concept really interesting is the fact that customers will be able to try clothes on in the stores, but will not be able to take items out of the store with them. After the products are tried on, customers can choose to have the product shipped to their home or office from online inventory or inventory from full-sized stores. Additionally, if it’s easier, customers will be able to pick up items from a Nordstrom anchored mall. Lastly, if shoppers purchase something before 2:00 pm in the Nordstrom Local shop, they will have the opportunity to have it same-day delivered.
Shoppers that visit Nordstrom Local will have the opportunity to interact with Nordstrom personal stylists who will curate looks and outfits for you, as well as steer you towards new and interesting items and collections.
According to CNBC, Nordstrom Local shops will also have “bars” in stores where visitors can order juices and alcoholic beverages.
As of now, there has yet to be any news on when this concept will roll into Canada, but hopefully, it does 🙂
What do you think of the Nordstrom Local concept? Do you think it will work?
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