We’ve been to a lot of cool pop-up shops, but we’ve never seen anything like this before! The North Face teamed up with the South Korean agency Innored for a hilarious shopping experience titled “Never Stop Exploring“. Unsuspecting shoppers were left alone in the shop to browse North Face gear and as they browsed the floor shifts beneath them and their rock climbing skills were put to the test. Once the floor completely disappeared, a North Face jacket descended from the sky and the shopper had 30-seconds to grab it. Some people chickened out and some went for the gold – either way the results were pretty funny!

What do you think of the North Face’s pop-up? Comment below!

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