Last week team SD headed downtown to check out the Oakley Sunglasses summer preview.
We love how Oakley continues to push boundaries with style and performance in all categories of their sunglasses.
With a new partnership between Oakley and The Tour de France to celebrate the 100th Tour you can expect to see TDF branding on Oakley performance eyewear. The brand is also focusing on pro rider Mark Cavendish to be the face of the Oakley X Tour de France collaboration, so look out for Mark in Oakley’s sure to be upcoming marketing push as the tour quickly approaches.
You can also expect to see revamped version of Shaun White’s Holbrook glasses for this season. We dig the Shaun White collection, the combination of style and athletic versatility is a trend that we are seeing in all levels of fashion consumer goods, it’s no surprise that Oakley is one of the brands really pushing the trend.
If your looking for classic, you can always go for the Frogskin– classic and re-worked for this summer. The brand is really pushing electric colours in flat-matte finishes. Look for flat-matte finished sunglasses to eb a major trend this summer.