Ask and you shall receive – seems to the motto over at Pizza Hut.
It all started out as a social media joke, when Pizza Hut asked its Facebook fans “Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?” – The response was so out of control (100,000 likes and comments) that the Hut’s community managers decided to make a Pizza Hut scented perfume for its fans. The first 100 people that commented on the post got a complementary “Eau de pan-fried- goodness”. According to the Hut the perfume will smell “like dough with a little bit of seasoning added”.
What do you think? Have marketing ploys just gotten to ridiculous lately?